THE NEW YORK TIMES: The Curious Case of the Strangely Similar Movie Titles
February 27, 2020
Despite what your brain may tell you, “Never Rarely Sometimes Always” is not the same movie as “Sometimes Always Never.” The former (in theaters March 13) is a neo-realistic drama that examines the hurdles a 17-year-old Pennsylvania girl faces to get an abortion in New York City. The latter (in theaters April 17) is a whimsical British dramedy starring a Scrabble-obsessed Bill Nighy on a hunt for his estranged son.
Both are small, indie films. Both have spring release dates. And both are eager to find a distinct audience, despite sharing overlapping titles of the same rearranged words.
Yet neither considered changing the title to avoid confusion. Why not?